top of page
I'm Stephanie Rodriguez
“Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.”
– Michael Scott
Creative Designer with seven years’ experience managing creative teams handling general marketing, designing, branding, and sales for over 100 clients and design goals. As a leader with experience in managing teams of over 30 designers, managers, and personnel, increasing sales by 233% and overall profit margins by 60% through effective management of sales and design aspects.
About
LET'S WORK TOGETHER!
A Creative designer, project manager, brand development, and all around good human trying to change the world.
Resume
resume
National Kitchen & Bath Cabinetry
Sales & Design Manager
Austin, TX
February 2020 - Present
Collaborated with over 400 clients to understand project objectives, delivering 98% of projects on time and within budget by defining project scope and managing milestones
Guided creative direction to team members, while fostering a culture of innovation and pinpointed key problems in the workflow that led to a 50% improvement in productivity
Acted as a strategic advisor, leveraging design and insights to provide guidance on creative approaches and solutions that resulted in a 90% jump in customer satisfaction
Delivered a comprehensive rebranding strategy, training guideline, catalog, and website which resulted in a significant improvement in customer retention, website traffic, and conversion to sales
Created full comprehensive design proposals utilizing 2020 Design to produce 3-dimensional
recreations of future kitchen and bathroom remodels in over 1,000 construction projects
Ink Link Marketing
Junior Creative Director
Remote
January 2019 - February 2020
Launched over 10 franchise expansions campaigns, created marketing and design initiatives,
comprehensive roadmaps, strategies, full social media content calendars, design assets, and
brand growth strategies
Monitored and tracked the progress of over 40 grand openings, including budget, timelines, run of show, marketing tactics, and creative strategy
Drove the overall creative direction for 26 clients to develop campaign concepts, social media
content, taglines, headlines, keeping the brand’s message and identity clear throughout all
platforms
Developed over 1,000 marketing assets, including logos, brochures, newsletters, infographics, presentations, animated elements, social media content, and short videos that assisted the marketing team in achieving and surpassing marketing goals by 20%
Create contingency plans to mitigate potential risks for large and small-scale grand openings
Park West Gallery
Lead Graphic Designer
Miami, FL
January 2017 – January 2019
Collaborated with renowned artists to generate and execute new, innovative ideas to create
visually striking artwork for mass-produced auctions, resulting in a boost in sales and customer
engagement
Expanded expert skills in Adobe Photoshop to color-correct original artwork, ensuring industry
standards are met and optimized for mass production
Introduced efficient design proofing and production processes that streamlined workflow, resulting in a 200% improvement in production output
Expertly planned the entire creative design project life cycle, from concept development to print
production, ensuring on-time and on-budget completion
Saved by the Dress
Graphic Designer
Miami, FL
June 2015 - August 2016
Single-handedly supervised the design, development, and implementation of ad campaigns
increasing traffic to the site by 300%
Created design assets and ensured consistency in brand message and identity across
e-commerce storefront, social media, and email marketing
Boosted website reputation and doubled sales by implementing advanced photography
techniques, photo editing, and retouching on product photography
Wrote over 150 product descriptions, focusing on SEO and keyword optimization, which improved Google ranking and site traffic
Skills
skills
Skills: Graphic Design, Digital Media, Print Production, Photography, Brand Strategy, Project Management, Typography, Social Media Design, Brand Development, SEO, HTML, Web Design, G-Suite,
Spanish
Software Proficiencies: Adobe Photoshop, InDesign, Illustrator, Acrobat, After Effects, XD, Audition, Final Cut Pro, 2020 Design, Sketchup, Asana, Trello, Hootsuite, Sprout Social
Membership: AIGA Austin, Create & Cultivate
“Social media is a contact sport.”
Margaret Molloy
Contact
Get in Touch
bottom of page