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I'm Stephanie Rodriguez

“Would I rather be feared or loved? Easy. Both. I want people to be afraid of how much they love me.”

– Michael Scott

Creative Designer with seven years’ experience managing creative teams handling general marketing, designing, branding, and sales for over 100 clients and design goals. As a leader with experience in managing teams of over 30 designers, managers, and personnel,  increasing sales by 233% and overall profit margins by 60% through effective management of sales and design aspects.

About

LET'S WORK TOGETHER!

A Creative designer, project manager, brand development, and all around good human trying to change the world.

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Resume

resume

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National Kitchen & Bath Cabinetry

Sales & Design Manager

Austin, TX

February 2020 - Present

Collaborated with over 400 clients to understand project objectives, delivering 98% of projects on time and within budget by defining project scope and managing milestones

Guided creative direction to team members, while fostering a culture of innovation and pinpointed key problems in the workflow that led to a 50% improvement in productivity

Acted as a strategic advisor, leveraging design and insights to provide guidance on creative approaches and solutions that resulted in a 90% jump in customer satisfaction

Delivered a comprehensive rebranding strategy, training guideline, catalog, and website which resulted in a significant improvement in customer retention, website traffic, and conversion to sales

Created full comprehensive design proposals utilizing 2020 Design to produce 3-dimensional
recreations of future kitchen and bathroom remodels in over 1,000 construction projects

Ink Link Marketing

Junior Creative Director

Remote

January 2019 - February 2020

Launched over 10 franchise expansions campaigns, created marketing and design initiatives,
comprehensive roadmaps, strategies, full social media content calendars, design assets, and
brand growth strategies

Monitored and tracked the progress of over 40 grand openings, including budget, timelines, run of show, marketing tactics, and creative strategy

Drove the overall creative direction for 26 clients to develop campaign concepts, social media
content, taglines, headlines, keeping the brand’s message and identity clear throughout all
platforms

Developed over 1,000 marketing assets, including logos, brochures, newsletters, infographics, presentations, animated elements, social media content, and short videos that assisted the marketing team in achieving and surpassing marketing goals by 20%

Create contingency plans to mitigate potential risks for large and small-scale grand openings

Park West Gallery

Lead Graphic Designer

Miami, FL

January 2017 – January 2019

Collaborated with renowned artists to generate and execute new, innovative ideas to create
visually striking artwork for mass-produced auctions, resulting in a boost in sales and customer
engagement

Expanded expert skills in Adobe Photoshop to color-correct original artwork, ensuring industry
standards are met and optimized for mass production

Introduced efficient design proofing and production processes that streamlined workflow, resulting in a 200% improvement in production output

Expertly planned the entire creative design project life cycle, from concept development to print
production, ensuring on-time and on-budget completion

Saved by the Dress

Graphic Designer

Miami, FL

June 2015 - August 2016

Single-handedly supervised the design, development, and implementation of ad campaigns
increasing traffic to the site by 300%

Created design assets and ensured consistency in brand message and identity across
e-commerce storefront, social media, and email marketing

Boosted website reputation and doubled sales by implementing advanced photography
techniques, photo editing, and retouching on product photography

Wrote over 150 product descriptions, focusing on SEO and keyword optimization, which improved Google ranking and site traffic

Skills

skills

Skills: Graphic Design, Digital Media, Print Production, Photography, Brand Strategy, Project Management, Typography, Social Media Design, Brand Development, SEO, HTML, Web Design, G-Suite,
Spanish

Software Proficiencies: Adobe Photoshop, InDesign, Illustrator, Acrobat, After Effects, XD, Audition, Final Cut Pro, 2020 Design, Sketchup, Asana, Trello, Hootsuite, Sprout Social

Membership: AIGA Austin, Create & Cultivate

“Social media is a contact sport.”

Margaret Molloy

Contact

Get in Touch

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